More than most WCM vendors, Sitecore is fostering and learning from innovation by its customers, partners and the market as a whole. For example, the Sitecore Business Optimization Services team directly benefits customers that are aiming for digital marketing and business leadership while employing the Sitecore platform.
Sitecore is a platform that offers implementing responsive design – kind of medium between desktop digital presence and the mobile-friendly version. Optimization for mobiles is important as more people visit your website from their mobile device.
Vertex thinks you should consider creating responsive design but also adaptive design at the same time. It allows your website to handle fast loading, show properly sized content thus the UX is much better.